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Why 'IIFYM' is B.S!

I wanted to take this opportunity to drop some education on y'all (the Brit said "y'all" y'all; whatever next?!)! Now, I know that this may not be the most popular thing I have ever shared (and I’m ready for the die-hard Keto fans and macro counters to come for me) BUT... I am seeing an increasing number of people “counting macros” as a nutritional strategy and while most people approach this in a really responsible way, there are too many that tout this mantra of ‘If It Fits Your Macros’ (hello, it has it’s own hashtag with over 20million posts on Instagram); a mantra that is so beyond flawed and, in some cases, dangerous that I can’t not speak on it!

Ok, lets start at the beginning:

What are ‘Macros’?

Macronutrients are the categories that all our foods are broken up into - Protein, Carbohydrates and Fats.

For particular health, fitness and/or body composition goals, these macronutrients are consumed in a particular ratio (I advocate for a specific balance as a general lifestyle, but that’s for a different conversation).

Sounds great, right?

It is! EXCEPT when people bastardise the theory by having this IIFYM mentality.

The idea here is that if you are supposed to be getting your daily calorie/nutrient intake from a particular percentage of protein, carbs and fats, as long as it fits your daily macro count, it doesn’t matter what you eat.

For instance, If my daily macros are 50% carbs, 30% protein and 20% fats, as long as I eat 50% carbs, 30% protein and 20% fats to make up my overall calorie count, WHAT I eat is irrelevant, I will still see the results I want.

Does that sound crazy to you yet? It should!!

And here’s why...

Which diet sounds most conducive to good health and reaching body composition targets...? Getting 50% carbs from veggies and whole grains, 30% protein from lean meats and seafood and 20% fats from heart healthy sources like avocado, quality oils, nuts and nut butters


Getting 50% carbs from processed grains, processed sugars and convenience foods, 30% protein from fatty, overly processed and poor quality cuts of meat and 20% fats from processed oils, sugars and processed/convenience foods


In addition, the classic information regarding weight loss has SOME truth to it - calories in must be less than calories out - but it’s not the complete picture. WHAT you eat matters equally as much (if not more than) how much you eat!

So, if you are implementing a lifestyle that centers around an awareness of macronutrient distribution (like I teach my clients and our entire team of coaches), be intentional and responsible with your own health and don’t buy into the IIFYM BS!

Follow your plan and give your body the respect it deserves by providing it with grade A fuel, not junky crap!


OK, cool!

If you have questions, contact me here and let’s chat about your goals and the best course of action to make them reality.

Your friend, Coach, Mentor and BS-caller-outerer,

Sabs xxx

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